You trained to treat people.Not to run a marketing department.
We look after your website, your Google ads, your Facebook and Instagram ads and your social media, as one plan run by one team. We come to your clinic and film with you. Your system, your website, your socials and your patient list stay yours. The advertising runs from our ad accounts, so you stop being the person who has to hold it all together.
It is 9pm and you are
writing tomorrow's caption.
Nobody handed you a marketing degree with your business registration.
The second shift
You finish with patients at six. Then the other job starts, the one nobody warned you about, after the children have gone to bed. It never gets finished. It gets abandoned when you run out of night.
Four suppliers, one translator
A web designer, an ads person, and whoever is posting on Instagram this month. None of them speak to each other, so you are the one explaining your own clinic over and over and keeping them all pointing the same way.
The feed that stopped in April
You know what an Instagram page that has not been touched in five months says to a woman deciding whether to trust you with her face. You have known for months. There has never been a spare hour to fix it.
A report you cannot read
Reach. Impressions. Click-through rate. Every number except the one you asked for, which is how many of those enquiries turned into someone sitting in your treatment chair.
Put the whole
thing down.
One team looking after all of it. One plan behind it. One number at the end of the month that tells you plainly whether it worked.
Four parts. One team looking after all of them.
Tap each one to see exactly what we take off your hands.
Your site stops being two years out of date.
The offer on your website is the offer you are actually running this month, and the page is written to turn someone reading it into someone booking.
The woman searching for your treatment tonight finds you, not the clinic two suburbs away.
Someone typing your treatment into Google at ten at night is the warmest enquiry you will ever get. That search should finish on your booking page.
The woman who has never heard of your clinic sees your real room and your real team.
Not a stock photo of somebody in a towel. Your space, your people and your work, shown to women who live close enough to actually come in.
You never write another caption.
Your Instagram and Facebook stay alive without you thinking about them once between patients.
One set of photographs and video, used everywhere
We film with you once, and everything else is built from that same footage: your reels, your ads, the pictures on your website, the images in your emails. So the woman who sees your ad on Tuesday recognises you when she lands on your website on Thursday, because it is the same room, the same faces and the same offer. You are not approving four different things from four different people.
We come to you and film.
Most retainers buy you somebody who emails asking you to send through content. That is the job landing back on your desk with extra steps.
- A film crew comes to your clinic on a day we book in advance, with the list of shots already written, so you are not standing there wondering what to say.
- We do the editing. You never get sent a folder of raw clips and a deadline.
- We post it by hand inside Instagram and Facebook, so your posts are not quietly shown to fewer people.
- The footage from that same day becomes your ads, so what people see is your real room and your real team.
What it does to the money.
Nearly nineteen out of every hundred people who enquired went on to book. That is eight and a half dollars back for every dollar spent on ads, from an introductory offer with proper follow-up behind it.
Just over twenty-one out of every hundred people who enquired went on to book, on the same combination of a well-built offer and follow-up that actually happens.
Across the beauty industry, only about seven out of every hundred enquiries turn into a booking, at an average cost of $52.46 to get each enquiry in the door. The difference between that and the two figures beside it is what changes when the offer and the follow-up are built properly.
Both clinic results supplied by Alicia and confirmed August 2026. We never attach a client's name to a results figure, so these stay anonymous. Quotes elsewhere on this page are published with permission. Industry benchmarks are sector averages, not our results. Individual results vary with market, offer and spend.
It's just like that weight lifted off.
"...we've just been struggling like, are we compliant? Are we not compliant? And just the time and then it's like the energy and the thought about how we proceed."
My bookings are going crazy.
"Just need to let you know my bookings are going crazy with my promotions that went live on Monday. Thankyou" Sent four days after her campaign went live.
This is why you guys are the geniuses.
"This is why you guys are the geniuses. I'm not." She is wrong about that. She is very good at her job. She was simply never meant to be the marketing department as well.
You've taken it twenty steps further.
"Oh my God, you've already taken it like 20 steps further. Because using Canva was the most tedious thing of my life."
Where we use software to help. And where we stop.
Following up your enquiries
The messages that go out after somebody enquires: the reply that lands at eight at night, the gentle nudge to the ones who went quiet, the reminder to the ones who booked. Your front desk on its best day.
Cutting up your footage
Turning the video we filmed with you into the different shapes and lengths that Instagram, Facebook and Google each need.
Reel covers and picture posts
The cover images on your reels and the multi-picture posts. The fiddly work that eats a designer's week, built from your own colours and your own photographs.
What we will not do
We do not generate faces and we do not generate voices. Not yours, not a stand-in, not a synthetic patient. It is obvious to anyone who knows your clinic, and it damages the trust you spent years earning. The people in your content are your real team, filmed in your real room.
Not a new experiment. A framework Alicia has run in clinics for years.
Most clinics do not have an advertising problem. They have a strategy problem, a speed problem and a follow-up problem, and no amount of new creative fixes those. This is the order we work in.
The offer and the strategy first
What you sell, who it is for and how it is worded, before a dollar goes near an ad. Alicia has built these offers inside skin, aesthetic and wellness clinics for years, and it is the part that decides whether everything after it works.
Speed to lead
Every enquiry answered in under a minute, day or night, on whichever channel it arrived on. The clinic that replies first usually gets the booking, and most enquiries are lost in the gap, not in the pitch.
Follow-up that does not give up
A ladder of messages for the people who go quiet, stopping the moment they book. No enquiry sits unanswered, and nobody gets chased twice.
Reactivation of the list you already have
The patients who came once and drifted. They already know you, so they are the cheapest bookings in your business, and almost nobody messages them properly.
Campaigns built on the framework
Your Facebook, Instagram and Google campaigns built the way this framework says to build them, with the account structure and tracking underneath, so you can see which searches and which ads turned into patients.
The system holding it together
Your CRM, calendar, follow-up and reporting running as one, so a busy week does not undo any of it and you can read what happened without a translator.
The part that answers while you are with a patient.
This is the system underneath everything we run for you. Send a test enquiry and watch it handled: the message arrives, the follow-up runs, the consult is booked and the week's numbers move.
Click through it yourself
The system is yours. The advertising is ours to run.
Always in your name
- Your system, CRM and follow-up
- Your patient list and all of your data
- Your website and domain
- Your social accounts and logins
- Your tracking pixel and what it gathers
- Every frame we shoot in your clinic
What we run for you
- Build and run the strategy across all four
- Run your advertising from our own ad accounts
- Film, edit and publish the content
- Manage the campaigns and the spend
- Keep the follow-up running underneath
- Report on enquiries that became patients
- Hand the keys back the day you ask
Everything that runs your clinic stays in your name from the first day, and you can ask for all of it back whenever you like. The advertising is the one part we hold: it runs from our ad accounts, on campaign structures we have spent years building and refining, and that work stays ours.
Two people, and the crew behind them.
Alicia Hagen
Alicia has spent years working inside skin, aesthetic and wellness clinics, building the offers and the ad campaigns that actually bring people in. She looks after the whole paid side: the offer itself, your Facebook, Instagram and Google campaigns, the booking pages behind them, and the words that get the offer taken up rather than just seen.
Kelly Wotherspoon
Kelly builds everything that runs quietly in the background: the follow-up messages that answer at eight at night, the content plan that keeps your socials fed, and the monthly reporting that finally tells you which enquiries became patients. She was a naturopath before she built systems, so she knows exactly what a clinic day feels like.
Straight answers, before you book.
What exactly do you take over?
Four things: your website, your Google advertising, your Facebook and Instagram advertising, and your social media. They are planned together off one strategy rather than run by four separate people, and we film the content for all of it ourselves.
Do I keep my own accounts?
Yes, all of them, and this is the part we will not budge on. Your Google and Meta ad accounts, your tracking pixel and the data it has gathered, your audiences, your website and domain, your social logins, and every frame of footage we shoot in your clinic. It is all in your name from the first day and you can ask for it back whenever you like.
How much does it cost?
There is no set price, because a single room clinic and a four practitioner group need genuinely different plans. Putting a number on this page before we understand your size, your market and your margins would be a guess, and you would be the one paying for the guess. We scope it on a thirty minute call and then tell you plainly.
How often does the film crew come in?
On a day we book with you in advance, with the list of shots already written so you are not standing there wondering what to say. We edit everything and post it, and the same day's footage becomes your advertisements. You never receive a folder of raw clips and a deadline.
Do you use AI to make the content?
Only for the unglamorous parts underneath: the follow-up messages that go out after somebody enquires, cutting our footage into the shapes each platform wants, and building reel covers from your own photographs. We do not generate faces and we do not generate voices. Not yours, not a stand-in, not an invented patient. The people in your content are your real team, filmed in your real room.
How many clinics do you take on?
A small number at a time. A film crew and a properly run set of campaigns cannot be spread thin, so if we are full we will say so on the call rather than sell you a thinner version of it.
What happens if I want to stop?
You keep your system, your website, your socials, your patient list and every photo and video we shot with you, because they were always yours. We hand the keys back the day you ask, and if you would rather bring it in house we will show your team how to run it. The ad accounts, and the campaign structures built inside them, stay with us.
Is this the same as the Brisbane workshop?
No, they are the two ways we work. The three day workshop in Brisbane is for owners who want to build the system with us and then run it themselves. This is for owners who would rather pay professionals to run it for them.
Last reviewed September 2026 · Clinic Catalyst, Australia
There is no price on this page, and that is deliberate.
A single-room clinic and a four-practitioner group need different strategies. A number here would be a guess, and you would be the one paying for it. So we scope it first, and then we tell you.
The scope call
Thirty minutes with both of us. What is running, what it returns, where it leaks. Nothing to prepare.
The plan
What we would run, what it takes to run it, and what it costs. Written down, in plain words.
You decide
If it fits, we start. If not, the findings are yours to keep. Nothing is attached to the call.
We carry a small number of clinics at a time, because a film crew cannot be spread thin. If we are full, we will say so on the call.
Go back to the work
you actually love.
Hand the whole thing over to a team who will run it properly, and report on the only number that ever mattered - the money you SPENT and the money you MADE
Book your scope callThirty minutes · Both of us on the call · Nothing to prepare